enduring gear, circular innovation, and everyday activism: in conversation with tom kay of finisterre
Enduring Gear, Circular Innovation, and Everyday Activism: In Conversation with Tom Kay of Finisterre
Finisterre founder Tom Kay discusses two decades of cold-water surf innovation, circular manufacturing, and why the best product is one built to last.
“Commit to making better, more enduring products made from ocean-friendly fabrics, and help the customer understand those choices. The best product is the one that lasts the longest.” – Tom Kay
Founded in 2003 above a surfing shop in St Agnes, Cornwall, Finisterre was built on a core commitment: designing durable, functional gear for cold-water surfers that respects the ocean environment. Over two decades later, Founder Tom Kay continues to push the boundaries of sustainable apparel, circular manufacturing, and grassroots activist training.
We sat down with Tom to discuss Finisterre’s ongoing journey, natural fibers and bio-rubbers, and how every individual holds the power to drive meaningful change.
Snapshot Profile
- Name: Tom Kay
- Role: Founder at Finisterre
- Base: St Agnes, Cornwall, UK
- Specialism: Cold-Water Surf Apparel, Circular Manufacturing, Natural Fibers & Bio-Rubbers
- Core Philosophy: “The best product is the one that lasts the longest.”
The Interview
Why is conserving and protecting the ocean so personal to you?
Tom: Having spent so much of my life in and around the sea, I always understood how desperately the ocean needs our help.
When I founded Finisterre back in 2003, ocean protection was embedded directly into the heart of the brand. I’m proud to say that over two decades later, that commitment is more prevalent and vital than ever.
How is Finisterre continuously pushing for better ocean outcomes?
Tom: Protecting the ocean is a journey we embark on every day and constantly work toward – and we still have a long way to go:
- Material Innovation: Prioritizing natural fibers, organic textiles, and bio-rubbers in our technical gear.
- Circular Manufacturing: Promoting better consumption, repairability, and circular manufacturing frameworks so products stay out of landfills.
- Community Activism: Empowering our global community to engage directly in ocean protection through initiatives like our Sea 7 summit and activist training.
What does the surfing industry specifically need to do better?
Tom: Surf brands need to commit to making better, more enduring products crafted from ocean-friendly fabrics, and actively help customers understand those choices.
At the end of the day, the best product is the one that lasts the longest. Building gear built for durability rather than quick replacement is how the industry truly reduces its footprint.
Tom’s Recommended Resources & Inspiration
Inspiring Speakers & Activist Training
- Sea 7 Ocean Activist Training Camp (sea7.finisterre.com): Explore talks and panels from across the global ocean community. Designed to inspire and equip anyone to take action, no matter where they are on their environmental journey.
Final Thought
Tom: “Never underestimate the power you have to make happen the change you want to see.”
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